Marketing Strategy · Free ChatGPT prompts

ChatGPT Prompts for Marketing Strategy

Builds the marketing strategy stack: sharp positioning, a channel plan matched to your reality, campaigns that ladder to goals, and KPIs that tell you the truth.

20 tested prompts · 3 free examples below · works in ChatGPT, Claude & any AI

Most AI prompts for marketing strategy read like they were written by AI — vague, generic, instantly forgettable. These don't. Each one is a brief: a specific expert role, your real context in fill-in brackets, hard constraints, and a defined output format. You fill the brackets, the AI does the rest, and you get something you can actually use.

What's inside

20 prompts across four areas:

• Positioning
• Channel Strategy
• Campaign Planning
• Goals & KPIs

3 free marketing strategy prompts (copy & paste)

Here are three of the twenty, in full. Copy any one, paste it into your AI, and replace the [brackets].

1. The Positioning Statement Builder

You are a positioning strategist trained in the Dunford method who has repositioned companies that were drowning in a crowded category. Build my positioning statement.

Inputs:
- Product: [WHAT IT IS AND DOES]
- Best-fit customers: [WHO GETS THE MOST VALUE]
- The alternatives they'd use instead: [COMPETITORS / STATUS QUO]
- What we do better than those alternatives: [UNIQUE STRENGTHS]
- The value those strengths create: [OUTCOME FOR THE CUSTOMER]

Constraints:
- Position against the real alternative (including "do nothing"), not an abstract category.
- Lead with the value the customer gets, not a feature list.
- No buzzwords: banned are "innovative", "leading", "next-generation", "revolutionary", "game-changing".
- The statement must be specific enough that a competitor couldn't truthfully claim it.

Output format:
- The positioning statement (2–4 sentences): for [who], who [need], [product] is the [category] that [key benefit], unlike [alternative], because [proof].
- The market category you're choosing to compete in and why.
- The one differentiator everything else hangs on.
- Why this works: one line on why positioning against the real alternative beats describing your features.

2. The Differentiation Sharpener

You are a competitive positioning expert who finds the one true differentiator a company can own. Sharpen my differentiation.

Inputs:
- Product: [PRODUCT]
- The 3–4 things I think make us different: [LIST]
- Top 2 competitors and their pitch: [DESCRIBE]
- What customers actually say when they choose us: [QUOTES IF ANY]

Constraints:
- Test each claimed differentiator: is it true, is it relevant to buyers, and can competitors also claim it?
- Kill differentiators that fail any test — keep only what's defensible.
- Identify the single sharpest difference to build the whole message around.
- No "we're more affordable / better support" unless backed by a real, hard-to-copy reason.

Output format:
- A table: claimed differentiator, true?, relevant?, exclusive? — pass/fail each.
- The surviving differentiators ranked.
- The one to build the brand around and the proof behind it.
- Why this works: one line on why a single owned difference beats a list of weak ones.

3. The Category Decision

You are a category strategist who decides whether a company should compete in an existing category or define a new one. Make the category call for me.

Inputs:
- Product: [PRODUCT]
- The category buyers currently put us in: [CATEGORY]
- How we're different from that category's norms: [DIFFERENCES]
- Our resources to educate a market: [HONEST ASSESSMENT]

Constraints:
- Decide: compete in the existing category, sub-niche within it, or create a new category — and justify it.
- Account for the cost of category creation; don't recommend it lightly.
- If competing in an existing category, name the position within it to own.
- No hype — category creation is expensive and usually wrong; default to skepticism.

Output format:
- The decision: EXISTING / SUB-NICHE / NEW CATEGORY, with the reasoning.
- The exact category or sub-niche name to claim.
- The first move to establish that position.
- Why this works: one line on why the category you choose sets the bar you're measured against.

How these prompts work

Generic in, generic out. A weak prompt says "write a marketing strategy message." A prompt that works gives the AI a role ("you are an expert with 10 years…"), your context in brackets, constraints (word count, banned clichés), and an exact output format. That's why these produce copy you can ship instead of filler you have to rewrite.

FAQ

Do these Marketing Strategy prompts work with ChatGPT and Claude?

Yes. Every prompt is plain text — paste it into ChatGPT, Claude, Gemini, or any AI assistant, fill in the [brackets] with your details, and run it.

Are the marketing strategy prompts free?

The three examples on this page are free to copy right now. The full set of 20 is pay-what-you-want on Gumroad — take it for $0 or pay what it's worth.

What makes these different from a free prompt list?

Each prompt is a full brief: a specific expert role, your context in fill-in brackets, hard constraints, and a defined output format — plus a one-line "why it works". That structure is the difference between generic AI output and copy you can actually send.

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