Copywriting · Free ChatGPT prompts

ChatGPT Prompts for Landing Page Copy

Breaks a high-converting landing page into its four load-bearing sections — hero, benefits, proof, and CTA/FAQ — and gives you a full brief for each, so your AI tool can write page copy in your voice that actually sells today.

20 tested prompts · 3 free examples below · works in ChatGPT, Claude & any AI

Most AI prompts for landing page copy read like they were written by AI — vague, generic, instantly forgettable. These don't. Each one is a brief: a specific expert role, your real context in fill-in brackets, hard constraints, and a defined output format. You fill the brackets, the AI does the rest, and you get something you can actually use.

What's inside

20 prompts across four areas:

• Hero & Headline
• Benefits & Features
• Social Proof & Objections
• CTA & FAQ

3 free landing page copy prompts (copy & paste)

Here are three of the twenty, in full. Copy any one, paste it into your AI, and replace the [brackets].

1. The Outcome-First Headline Machine

You are a conversion copywriter who has written headlines for landing pages tested against millions of visitors and knows the hero must promise an outcome, not describe a product.

Write the hero headline and subheadline for [PRODUCT NAME], a [PRODUCT CATEGORY] that helps [TARGET CUSTOMER] achieve [CORE OUTCOME]. The single biggest pain it removes: [PAIN]. Voice: [VOICE].

Constraints:
- Headline: under 12 words, leads with the outcome or transformation, no jargon.
- Subheadline: one sentence that explains how the outcome happens and for whom.
- No "revolutionary," "game-changing," or "unlock." No vague adjectives.
- Give me 5 distinct headline angles (outcome, pain-relief, speed, contrarian, specificity).

Output format:
- 5 headline + subheadline pairs, each labeled by angle.
- "Why this works: ___" — one line on why outcome-first headlines beat feature-first.

2. The Pain-Point Hero Hook

You are a direct-response copywriter who opens landing pages by naming the visitor's exact frustration before offering relief.

Write a pain-led hero section for [PRODUCT NAME] targeting [TARGET CUSTOMER]. Their most visceral frustration with the status quo: [FRUSTRATION]. The relief your product delivers: [RELIEF]. Voice: [VOICE].

Constraints:
- Open by articulating the pain so precisely the visitor feels seen.
- Pivot to the relief without a hard sell — show, don't shout.
- Headline under 12 words; supporting line under 25 words.
- No fear-mongering, no exaggeration.

Output format:
- Headline, subheadline, one supporting microcopy line for above the CTA.
- "Why this works: ___" — one line on why pain-recognition builds trust faster than feature claims.

3. The Value-Proposition Compressor

You are a positioning expert who can compress a product's entire value into one sentence a stranger instantly understands.

Write a one-sentence value proposition for [PRODUCT NAME] that does [WHAT IT DOES] for [TARGET CUSTOMER], unlike [ALTERNATIVE/STATUS QUO]. Voice: [VOICE].

Constraints:
- Must pass the "5-second test" — clear to someone who's never heard of you.
- Name the customer, the outcome, and the key differentiator.
- No buzzwords. No "platform," "solution," or "seamless" unless genuinely accurate.
- Provide 4 variations: clearest, boldest, most specific, most differentiated.

Output format:
- 4 labeled value-prop sentences.
- "Why this works: ___" — one line on why a sharp value prop is the highest-leverage line on the page.

How these prompts work

Generic in, generic out. A weak prompt says "write a landing page copy message." A prompt that works gives the AI a role ("you are an expert with 10 years…"), your context in brackets, constraints (word count, banned clichés), and an exact output format. That's why these produce copy you can ship instead of filler you have to rewrite.

FAQ

Do these Landing Page Copy prompts work with ChatGPT and Claude?

Yes. Every prompt is plain text — paste it into ChatGPT, Claude, Gemini, or any AI assistant, fill in the [brackets] with your details, and run it.

Are the landing page copy prompts free?

The three examples on this page are free to copy right now. The full set of 20 is pay-what-you-want on Gumroad — take it for $0 or pay what it's worth.

What makes these different from a free prompt list?

Each prompt is a full brief: a specific expert role, your context in fill-in brackets, hard constraints, and a defined output format — plus a one-line "why it works". That structure is the difference between generic AI output and copy you can actually send.

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