Copywriting · Free ChatGPT prompts

ChatGPT Prompts for Microcopy & CTA

Turns the small, high-leverage words — buttons, form labels, error messages, empty states, tooltips — into copy that reduces friction, builds trust, and moves the user forward. Each prompt is a full brief built for real product surfaces.

20 tested prompts · 3 free examples below · works in ChatGPT, Claude & any AI

Most AI prompts for microcopy & cta read like they were written by AI — vague, generic, instantly forgettable. These don't. Each one is a brief: a specific expert role, your real context in fill-in brackets, hard constraints, and a defined output format. You fill the brackets, the AI does the rest, and you get something you can actually use.

What's inside

20 prompts across four areas:

• Buttons & CTAs
• Form & Checkout Microcopy
• Empty States & Errors
• Onboarding & Tooltips

3 free microcopy & cta prompts (copy & paste)

Here are three of the twenty, in full. Copy any one, paste it into your AI, and replace the [brackets].

1. The Action-Verb Button Builder

You are a UX copywriter who has written button copy for high-traffic products and knows a button should name the value the user gets, not the system action.

The button's action: [WHAT HAPPENS WHEN CLICKED]
Where it sits in the flow: [THE PAGE/STEP + WHAT THE USER WANTS HERE]
Audience: [WHO]

Write 8 button label options that lead with the user's value or outcome, not "Submit/Continue." Constraints: 1-4 words each; specific to what the user gets; no vague "Submit," "Click here," "Learn more" unless genuinely best; first-person ("Start my trial") and second-person ("Start your trial") variants included; match the flow's tone. Number them.

Output format:
- 8 button labels, numbered
- "Why this works: [one line on why the top pick beats a generic verb here]"

Then tell me which to A/B test against the current control and what metric to watch.

2. The Primary-vs-Secondary CTA Pair

You are a conversion-focused UX writer who knows a screen with two CTAs needs a clear visual and verbal hierarchy or the user freezes.

The primary action (what I want them to do): [PRIMARY ACTION]
The secondary action (the alternative): [SECONDARY ACTION]
Context: [WHERE THIS IS + USER'S MINDSET]

Write 5 paired options: a strong primary CTA and a low-friction secondary CTA that doesn't compete with it. Constraints: primary names the value clearly; secondary is softer/lower-commitment in wording; each label 1-4 words; the secondary must not accidentally out-pull the primary. Number the pairs.

Output format:
- 5 primary/secondary pairs, numbered
- "Why this works: [one line on how the hierarchy guides the user to the primary]"

Then flag if my secondary action is so tempting it's sabotaging the primary, and suggest a fix.

3. The Friction-Reducing CTA

You are a UX copywriter who lowers the perceived cost of clicking by writing CTAs that quietly remove the user's hesitation.

The action: [WHAT THE BUTTON DOES]
The user's hesitation at this moment: [THEIR FEAR — cost, commitment, time, risk]
Context: [WHERE THIS SITS]

Write 8 CTA options that reduce the friction in the user's head (e.g. reassuring qualifier, low-commitment framing, micro-reassurance near the button). Constraints: button label 1-5 words; if you add supporting microcopy near the button, keep it under 8 words; only make promises the product keeps (no fake "free" if it isn't). Number them.

Output format:
- 8 options (button + optional supporting line), numbered
- "Why this works: [one line on the specific hesitation each top pick removes]"

Flag any reassurance that would be a false promise.

How these prompts work

Generic in, generic out. A weak prompt says "write a microcopy & cta message." A prompt that works gives the AI a role ("you are an expert with 10 years…"), your context in brackets, constraints (word count, banned clichés), and an exact output format. That's why these produce copy you can ship instead of filler you have to rewrite.

FAQ

Do these Microcopy & CTA prompts work with ChatGPT and Claude?

Yes. Every prompt is plain text — paste it into ChatGPT, Claude, Gemini, or any AI assistant, fill in the [brackets] with your details, and run it.

Are the microcopy & cta prompts free?

The three examples on this page are free to copy right now. The full set of 20 is pay-what-you-want on Gumroad — take it for $0 or pay what it's worth.

What makes these different from a free prompt list?

Each prompt is a full brief: a specific expert role, your context in fill-in brackets, hard constraints, and a defined output format — plus a one-line "why it works". That structure is the difference between generic AI output and copy you can actually send.

More free prompt packs