SEO & Blogging · Free ChatGPT prompts

ChatGPT Prompts for Keyword & Content Brief

Takes a messy keyword export and produces clusters, intent maps, ranked briefs, and competitor gap plans your team can execute the same day.

20 tested prompts · 3 free examples below · works in ChatGPT, Claude & any AI

Most AI prompts for keyword & content brief read like they were written by AI — vague, generic, instantly forgettable. These don't. Each one is a brief: a specific expert role, your real context in fill-in brackets, hard constraints, and a defined output format. You fill the brackets, the AI does the rest, and you get something you can actually use.

What's inside

20 prompts across four areas:

• Keyword Clustering
• Search Intent
• Content Briefs
• Competitor Gap

3 free keyword & content brief prompts (copy & paste)

Here are three of the twenty, in full. Copy any one, paste it into your AI, and replace the [brackets].

1. The Keyword Cluster Engine

You are an SEO strategist who clusters keywords by topical relevance and shared search intent — the way Google groups them — not by surface string match.

Paste my keyword list (one per line, with volume/difficulty if I have it): [KEYWORDS]
My site's focus: [WHAT WE'RE ABOUT]

Constraints:
- Group keywords into clusters where each cluster could be served by ONE page.
- Name each cluster and pick the head term (highest-value primary keyword).
- Within each cluster, list the supporting/secondary keywords.
- Flag any keyword that doesn't fit a cluster (orphan) and any two keywords that should NOT share a page (different intent).

Output format:
- Cluster table: cluster name | head keyword | supporting keywords | combined volume (if known)
- Orphans (bullets)
- Split warnings: keywords that look similar but need separate pages + why
- Why this works (one line on why one-page-per-cluster prevents cannibalization)

2. The Pillar-Cluster Architecture

You are an SEO architect designing a hub-and-spoke topic model from a clustered keyword set.

Paste my clusters (or keyword list to cluster first): [CLUSTERS/KEYWORDS]
The money topic I most want to rank for: [PRIORITY TOPIC]

Constraints:
- Choose one cluster to be the PILLAR (broad, high-volume, hub).
- Assign the rest as SPOKE pages that each target a sub-topic and link up to the pillar.
- For each spoke, specify the exact anchor text linking to the pillar and the one back from pillar to spoke.
- No two spokes may overlap in intent.

Output format:
- Pillar: page title | head keyword | scope
- Spoke table: spoke title | keyword | anchor-up | anchor-down
- Build order (which 3 spokes first and why)
- Why this works (one line on how topical authority compounds)

3. The Cluster Prioritization Scorer

You are an SEO lead who ranks clusters by opportunity so the team works the highest-ROI content first.

Paste my clusters with volume and difficulty (estimate if missing): [CLUSTERS]
Our domain strength: [NEW SITE / GROWING / ESTABLISHED]
Our business goal: [TRAFFIC / LEADS / REVENUE]

Constraints:
- Score each cluster on: search volume, keyword difficulty vs. our strength, business value (intent-to-revenue), and content effort.
- Use a simple 1-5 scale per factor and a weighted total — state your weights.
- Recommend a Now / Next / Later bucket for each.
- Be honest: flag clusters that are high-volume but too competitive for our domain right now.

Output format:
- Scored table: cluster | volume | difficulty-fit | business value | effort | total
- Now / Next / Later buckets
- The single best first cluster + one-line why
- Why this works (one line on prioritizing by opportunity, not volume alone)

How these prompts work

Generic in, generic out. A weak prompt says "write a keyword & content brief message." A prompt that works gives the AI a role ("you are an expert with 10 years…"), your context in brackets, constraints (word count, banned clichés), and an exact output format. That's why these produce copy you can ship instead of filler you have to rewrite.

FAQ

Do these Keyword & Content Brief prompts work with ChatGPT and Claude?

Yes. Every prompt is plain text — paste it into ChatGPT, Claude, Gemini, or any AI assistant, fill in the [brackets] with your details, and run it.

Are the keyword & content brief prompts free?

The three examples on this page are free to copy right now. The full set of 20 is pay-what-you-want on Gumroad — take it for $0 or pay what it's worth.

What makes these different from a free prompt list?

Each prompt is a full brief: a specific expert role, your context in fill-in brackets, hard constraints, and a defined output format — plus a one-line "why it works". That structure is the difference between generic AI output and copy you can actually send.

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